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The Magazine for Communication Professionals

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    What does PR practice look like in an age in which the death of the press release is widely discussed? The latest episode of Circle of Fellows explores how to identify influencers among journalists and other media professionals who cover your industry and build ongoing relationships with them, through social media channels like Twitter, Facebook ...More

    Author information

    Jessica Burnette-Lemon

    Jessica Burnette-Lemon

    Jessica Burnette-Lemon is CW’s senior editor.

    The post Public relations after social media: Circle of Fellows discussion #14 appeared first on Communication World.


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    Most communication associations have codes of ethics by which they expect their members to abide. New communication models have ethics and character at their heart. So exactly what can a communicator do to guide ethical behavior in the organization? How do communicators fulfill that mission when they don’t have leadership’s ear or trust? These are ...More

    Author information

    Jessica Burnette-Lemon

    Jessica Burnette-Lemon

    Jessica Burnette-Lemon is CW’s senior editor.

    The post Business ethics and communication: Circle of Fellows #15 appeared first on Communication World.


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    Five generations work side-by-side in the current workforce: Traditionalists (born in 1945 and earlier) Baby Boomers (born from 1946 to 1964) Gen X (born from 1965 to 1976) Millennials (the largest part of the current workforce, born from 1977 to 1995) Generation Z (born in 1996 and after) Each generation has been influenced by different ...More

    Author information

    Jessica Burnette-Lemon

    Jessica Burnette-Lemon

    Jessica Burnette-Lemon is CW’s senior editor.

    The post Communicating in a multigenerational workplace: Circle of Fellows #16 appeared first on Communication World.


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    In this Circle of Fellows discussion, four IABC Fellows discuss approaches to strategic communication plans, the elements of a sound strategic plan, what to do when the plan doesn’t go as expected, and what’s missing from most strategic plans. The group also shares some best practices. Moderator Shel Holtz and panelists Mary Ann McCauley, Ned Lundquist, ...More

    Author information

    Jessica Burnette-Lemon

    Jessica Burnette-Lemon

    Jessica Burnette-Lemon is CW’s senior editor.

    The post Strategic Communication Plans: Circle of Fellows #18 appeared first on Communication World.


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    At the World Economic Forum in Davos, Edelman CEO Richard Edelman made a bold statement as he revealed his company’s 2017 Trust Barometer. Edelman said the best way for CEOs to win back trust is to focus on their employees instead of investors. The world, he said, has “flipped upside down. It used to be ...More

    Author information

    Shel Holtz

    ABC, IABC Fellow

    Shel Holtz is principal of Holtz Communication + Technology in Concord, California. Follow him on Twitter: @shelholtz.

    The post The New Era of Employee Communication: Circle of Fellows #19 appeared first on Communication World.


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    Storytelling is a hot topic in communication circles. Posts and articles abound that hype the magic of storytelling in marketing and PR, why the human brain craves stories, why brands need underlying stories and employees need corporate narratives. PR service companies are promoting storytelling while PR media outlets inform us we have it all wrong, ...More

    Author information

    Jessica Burnette-Lemon

    Jessica Burnette-Lemon

    Jessica Burnette-Lemon is CW’s senior editor.

    The post Strategic storytelling: Circle of Fellows #20 appeared first on Communication World.


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